Homework hotel and restaurant marketing
Project detail
Instructions
Answer the essay question below.
In your own words:
What is the purpose of market segmentation?
Name 3 types of segmentation and give an example of each.
Your answer needs to be thorough enough to show comprehension of the learning objectives of this class. It will be graded using the following criteria:
Level
Explanation
Points
Exemplary
Clarity of thought, complete, shows understanding of all components, comments well reasoned and supported.
41-50
Competent
Clarity of thought, shows understanding of main components, comments adequately reasoned and supported.
31-40
Satisfactory
Assignment is complete, explanations may be slightly unclear or ambiguous, shows understanding of only some components.
21-30
Barely Adequate
Begins successfully, but omits significant parts or fails to complete, shows inadequate or incorrect understanding of some items.
11-20
Not Acceptable
Product does not reflect the assignment, does not distinguish what information is needed, restates the question without making an attempt at a coherent response.
0-10
Answers must be original work and thought, and cite any sources used. Copied work will get a zero.
Skills Required
Industry Categories
Languages required
Project Completion deadline
Homework hotel and restaurant marketing
Project detail
Instructions
Answer the essay question below.
In your own words:
What is the purpose of market segmentation?
Name 3 types of segmentation and give an example of each.
Your answer needs to be thorough enough to show comprehension of the learning objectives of this class. It will be graded using the following criteria:
Level
Explanation
Points
Exemplary
Clarity of thought, complete, shows understanding of all components, comments well reasoned and supported.
41-50
Competent
Clarity of thought, shows understanding of main components, comments adequately reasoned and supported.
31-40
Satisfactory
Assignment is complete, explanations may be slightly unclear or ambiguous, shows understanding of only some components.
21-30
Barely Adequate
Begins successfully, but omits significant parts or fails to complete, shows inadequate or incorrect understanding of some items.
11-20
Not Acceptable
Product does not reflect the assignment, does not distinguish what information is needed, restates the question without making an attempt at a coherent response.
0-10
Answers must be original work and thought, and cite any sources used. Copied work will get a zero.